Dragonfish launch new gaming site for UK market

By Daniel Johnson

Dragonfish has made headlines yet again after announcing the launch of a brand new gaming site designed to draw in British players. Dragonfish, a subsidiary of 888, has developed bingohollywood which has been specifically developed for the UK market. The company hope to promote the launch of the site with a major publicity campaign which will see significant coverage on numerous media channels in addition to TV. The site will offer a string of brand new Hollywood themed services in addition to the old casino classics including blackjack, slots, cards and virtual sport.

Chief Executive Officer of Bingo Hollywood, Derek Morran, was quick to praise the dazzling new site. He called public interest in Bingo Hollywood "amazing" and noted that initial test results have were nothing short of "exceptional". "We knew we had to do something very different", he said, "so we created a brand combining Hollywood glamour, celebrity gossip and bingo entertainment". Dragonfish's Managing Director, meanwhile, said that the Uk bingo market is continuing to expand and "there remain opportunities for exciting brands to obtain significant market shares."

With such a selection of titles on offer and such an attractively themed website, bingohollywood certainly looks like a promising venture for all concerned. Players will be able to try out their bingo favourites whilst lapping up the fantastic atmosphere. Commenting on the potential of the project, Morran concluded that all involved "expect to make a very big splash in the UK". The sheer level and range of its success still remains to be seen as more and more players get the chance to try out the site for themselves this spring.