Second eCOGRA seal of approval for Party Gaming

By Daniel Johnson

AffClub, the affiliate marketing administration program owned by Party Gaming Group has recently been awarded the eCOGRA affiliate seal of approval after successfully passing the on-site inspections and monitoring requirements.
eCOGRA is a non-profit UK based player protection and standards organisation with an emphasis on fair and responsible gambling. By being awarded the certification, AffClub has proved it meets the highest standard of fair and responsible gaming, professional conduct and superior operating standards.
Andrew Beveridge, Chief Executive of eCOGRA praised the operation of the AffClub and stated that "achieving accreditation such as AffClub has done requires high levels of commitment and sound administrative and business systems." He advised that in order to be accredited by eCOGRA, applicant programs for the seal must indicate that affiliate revenue is fairly and precisely determined, that all payments are made in a timely manner and that there are appropriate controls so that players and affiliates can be accurately linked to each other.

AffClub was also praised for its "highly professional manner" as well as its focus to meet the needs of its affiliates.
This is now the second eCOGRA seal to be awarded to Party Gaming Group, after partypartners was awarded its seal back in January this year, and both are now entitled to display the seal on their websites.
Party Gaming PLC is a subsidiary of iGlobal Media Entertainment Limited, which operates the websites that were purchased in 2025 from IOG Casinos and the Tradal Group. The AffClub handles the affiliate marketing relationships and administration for the groups. The AffClub business portfolio includes nine tier-one online casino brands and one online poker room.