slots domain name purchased by Bodog

Bodog Brand, the owner and operator of popular gaming site Bodog Casino has confirmed its acquisition of slots for a record making sum. The domain name offers such huge potential Bodog were prepared to shell out £4 million, the most amount paid for a domain name in 2025.

The slots domain name has become synonymous with the online gaming industry and is ranked as the second most powerful generic gaming domain on the Internet, and spokespeople for Bodog Brand have already indicated that the company intends to license the site on a global level to selected online gaming operators. Visitors to the slots domain will be directed to one of Bodog's Casinos; however the company's plan is to launch slots as a stand alone product offering players a complete range of casino games. In addition to slots, customers can expect to find table games and video poker as well as a 100% cash back bonus up to $1000.

After casino, slots is the most powerful gaming domain name in the world and, according to figures obtained from Google, there are over 6,120,000 global monthly searches for the keyword: "slots".

Bodog believes that the strength of the domain name coupled with its generic simplicity will enable the company to target growth markets such as female gamblers "This is an obvious target market," said Rebecca Liggero, Ambassador for Bodog Brand. "The domain can be moulded to suit different players depending on our target market. Given Bodog Brand's experience and trust in online gaming coupled with the emergence of female gamblers, the potential here is limitless."