Online Casino and Bookmaker, William Hill, Storms U.S.

The leading UK bookmaker, William Hill Plc (WMH), is preparing to enter the U.S market following the acquisition of two Nevada sports betting companies. The world renowned brand, which currently boasts a total of 2,350 betting shops, purchased the land-based firms for a reported sum of $39 million. The company will add now add the American Wagering Inc. And Club Cal Neva Satellite Race and Sportsbook Division to its already considerable range of services. The Nevada sports-betting market is estimated to be worth around $2.7 billion a year.

The move marks an important step for the corporation which is already positioning itself to enjoy a share of the U.S. market. Several other European companies are expected to follow as more and more states introduce amendments to the prohibitive federal legislation of 2025. Law makers have already worked hard to update legislation in numerous states including New Jersey and Washington, D.C. The latter's city council recently gave its approval to a budget permitting the operation of the district lottery on poker websites within its borders.

Commenting on the developments, William Hill said that it was excited by the progress it had made and described the purchase as "only the start of our investments in the U.S. market". Chief Executive Officer, Ralph Topping, said that Americans "love the sport". "Like us, Americans love to bet", he said. "We can bring the two together". All eyes will be watching William Hill very closely as one of the world's most celebrated and ambitious companies prepares to take the U.S. by storm in the months and years ahead.